The Big Wild refers to the part of Canada that is still in its natural state. The large roadless area where rivers flow free, big lakes and oceans lap against wild shores and animals of diverse species roam as they have for thousands of years.
What is our Vision?
Our vision is to keep at least half of Canada's public land and water wild forever. We are realizing this vision by supporting wilderness conservation campaigns across Canada. The Big Wild helps these campaigns by,
- educating people about the urgent need to protect one of the world’s last remaining wilderness areas – which amounts to 20% of all that’s left on the planet
- raising funds for wilderness protection
- enabling people to show decision-makers they support wilderness protection
Who is The Big Wild?
Well, it’s you and me, and every person across Canada and around the world, who cares about conserving our environment.
Its founders are CPAWS (the Canadian Parks and Wilderness Society), Canada's only nation-wide Non-Government Organization devoted solely to large-landscape public wilderness protection and Mountain Equipment Co-op, Canada's largest retail cooperative dedicated to supporting people in achieving the benefits of self-propelled wilderness and outdoor recreation. |
Why is The Big Wild Important?
According to conservation science, maintaining a healthy ecosystem in Canada, requires that at least half of our land and water remain in its natural state.
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With the pace of human development in Canada accelerating at an exponential rate, we believe there has not been enough consideration put towards preserving large interconnected wilderness areas. This concern is confirmed by the fact that less than 10% of our wilderness is currently protected.
Someone has to raise their hand and demand that we increase our responsibility towards Canada’s environment. Since one person is seldom heard in our hectic world, The Big Wild is a collective voice that will be heard across the country and hopefully around the world.
Providing this voice for our wilderness is one of the most important things we can do in our lifetime. |